Welcome to the all new Captivating Creations website! We are happy you decided to drop by our little space on the world wide web. Our new look has been a long time in the making. The aim was to create a more fun and energetic brand, which better describes our style and identifies our approach to design.
As designers, sometimes the hardest client to design for is yourself. With this in mind, we solicited ideas from DJ Newman with Newman Design to collaborate on our new look. We're pleased to debut our new look, and offer sincere thanks to Newman Design for the great ideas, and ultimately a logo that represents us well!
We would love to hear your thoughts on our new look and the new site. As always, we are ready to serve you for all your design needs to help you present your best face to clients, industry partners, and everyone in between. Come join the fun at Captivating Creations, where AMAZING happens! Take a look at the beauty we were able to create with the help of Newman Design.
Below the images, check out a brief interview with Newman Design.
Initial Color & Logo Concepts
We solicited feedback from our Facebook and Instagram friends on the perfect color combination that would represent our brand well and attract our ideal clients.
Selecting the Design
After reviewing initial concepts, we combined ideas from a few of the concepts to begin crafting our final identity. In this phase we finalized the icon and continued to dial in on the perfect color combination.
The final logo design was a huge shift from our previous logo and a renewed focus - shifting from custom invitations - to brand identity, graphic design, and print media.
And then comes stationery
After completing the logo design process, we moved forward with the design for our business cards and letterhead
A Moment with the Designer
After the collaboration, we decided to ask Lead Designer DJ Newman a couple of questions about the process.
1. What is the name of your business and what is one thing that makes you unique?
Business name for now is Newman Designs, however I plan to change that in the near future. I'm in the process of rebranding. What makes us unique is the fact that we really don't focus on trying to be good at everything in design. We've learned to focus on what we do best and that's branding.
2. How was it designing for a fellow designer? Was the process different from other clients?
There's always extra pressure to design for those who understand and design well. There's a voice in your mind that wants to wow them! But I didn't want to over think it. I just wanted to present what I thought was cool at the end of the day and that's the same approach I generally take with all clients. Either they like it, or I'm not the guy for the job. Grateful they liked it. Lol.
3. Where do you find design inspiration?
I gather inspiration from design books. I surf the shelves at Barnes & Noble and the Half Price book store. I also love to visit a few design blogs. Mr. Cups blog at www.graphic-exchange.com is one of my favs.
4. When you're not designing, what occupies your time? Do you have any hobbies?
When I'm not designing I am usually tied up with the family. There's never a dull moment. When I get a chance to do my hobbies I enjoy playing the drums or painting. It's a big stress reliever.
5. If you weren't a graphic designer, what would be doing?
If I weren't a designer I'd be painting; hopefully having shows in galleries, playing the drums around the city, or running a homeless program.
Stay tuned for upcoming blog posts showcasing our work, hobbies, and things that interest us!