Anthony Farmer, lead counsel with Farmer Law Group approached us to create a brand that would exude reliability. As a firm focused on criminal defense and civil law, the firm's new logo needed to position them as strong in their approach to defense, but sensitive and compassionate to the needs of their clients. Willing to get in the trenches to provide great service and provide the best possible outcomes.
The perfect color palette is essential in establishing the brand message you want your clients to remember and promote. We selected black, white and red, which represent strength, formality, and goodness. Take a look below at our branding process and how the logo elements evolved into the final design.
Brand Inspiration Board
We provided five varying logo options for Farmer Law Group to select from to be the new face of their brand. Incorporating their brand colors and strong icons that can be used separately from the primary logo.
Brand Style Guide