I'm excited to share the new logo for Impeccable Faces by Ronnika Williams. Ronnika came to Captivating Creations requesting a look for her company that would be bold and contemporary. We worked together to define her color palette, brand mood and the inspiration that would be the backdrop for her company's image. We are very pleased with the outcome and look forward to all the beautiful faces that will be graced under the Impeccable Faces brand.
It was important in the color selection process to choose colors that exuded a bold but feminine flair. Pink and purple were chosen because they are associated with creativity, warmth, individuality, sensitivity, and a hint of assertiveness. A perfect makeup application helps to give that extra boost of confidence, and that was our intention with the logo for Impeccable Faces...bold and confidence boosting. We achieved this by using a feminine, but modern font and placing the focus on being impeccable! Take a look below at the brand process and the final logo reveal.
Below the images, check out a brief interview with the owner of Impeccable Faces, Ronnika Williams.
BRAND INSPIRATION & COLOR PALETTE
We provided four varying logo options for Impeccable Faces to select from as the new face of their brand. The final selection was also used as a base for their secondary logo, which will be used on their social media platforms and watermarks.
After the collaboration, we decided to ask the owner of Impeccable Faces, Ronnika Williams, a couple of questions about the branding process.
1. What is unique about your business?
I specialize in soft clean makeup application that enhances natural beauty.
2. How was your experience working with Captivating Creations?
It was great! Brien created story boards and asked all the right questions in order to deliver what I needed.
3. What's your favorite part of your new look?
It's clean and modern. My style is very contemporary.
4. What advice would you give someone considering a brand/rebrand?
It's necessary. You want to brand so that people can identify you and your services and/or goods.
5. What next for your business?
Right now we are focused on growth and expanding.
For more information about Impeccable Faces or to book an appointment in the DFW (Dallas-Fort Worth) area, contact Ronnika at firstname.lastname@example.org